Sanam Saini's profile

Goodearth | Brand Research and Analysis

Editorial Design | Good earth  

Good Earth defines everyday luxury by offering products that enhance one's feeling of well-being, that are created through a personal prism of intense connection to nature, history and heritage. We draw from tradition to create a new vocabulary of luxury that is Indian and sustainable. The book aims to capture the designer's brand identity by focusing on the brand communication strategy, CSR initiatives, and various collaborations of this brand. The brand design is eclectic in both its visuals and typographic style. The book needed to be just as exploratory in its visuals as the knowledge within its pages. 

Brand design and publication.
Book photography; Images are taken from the website. 
This is a classroom Project. The Images used in this project belong to the respective owner.

Goodearth | Brand Research and Analysis
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Goodearth | Brand Research and Analysis

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